1个回答
策划书分两部分，第一部分叫可行性研究（feasible study)就是看看你的项目有没有发展的前景，当然有了，没有谁写他啊
第二部分，是business plan
包括几个重点章节：1、object，你写报告的目的 2 business description(including swot analysis, pest analysis and market risk analysis)3.the market including market segment, target market and marketsize and share
4.market mix including 4p analysis and competetor analysis
5.finance analysis
fianlly is summary
denpond on different indusry, the format is different, but they are simlilar with above i described